Grounded theory is a research methodology that aims to develop theories based on data collected from the field, rather than starting with preconceived hypotheses. It involves a systematic approach to generate and analyze data in order to construct theories that explain social phenomena. Grounded theory is often used in qualitative research to gain a deeper understanding of complex social processes and interactions. The goal of grounded theory is to develop theories that are rooted in the data and provide insights into the realities of the participants being studied.